How is Ultra Peptide Cream a serum?

The term ‘serum’ describes a formula with a higher concentration of active ingredients - they do the heavy lifting within the formula. A serum doesn’t need a particular product format to perform its function; however, most serum products on the market are either in the form of an oil or a thinner emulsion. So we decided to innovate the format of our serum by churning it (literally) into a cream concentrate - the feather-light velvet emulsion gives the actives more time to work at different depths and speeds.